Agatha Ruiz de la Prada in Como for the Continuous Creativity project

Thursday 19 April 2012
6.30 p.m. – at Confindustria Como
Entry free and open to the public



Agatha Ruiz de la Prada, Spanish fashion designer and international fashion icon, famous for her innovative style, for generally bucking the trend and for her colour eccentricity, will be the next high profile figure to lend her support to the Continuous Creativity project organised by comON.


Thursday 19 April 2012
6.30 p.m. – at Confindustria Como
Entry free and open to the public



Agatha Ruiz de la Prada, Spanish fashion designer and international fashion icon, famous for her innovative style, for generally bucking the trend and for her colour eccentricity, will be the next high profile figure to lend her support to the Continuous Creativity project organised by comON. There will be an open encounter with the designer on Thursday 19 April at 6.30 p.m. at Confindustria Como.

“The body as design vertigo” is the theme of the meeting with Agatha Ruiz de la Prada. It offers a fascinating opportunity to enter her world of imagination populated with creativity, colours, fantasy and glamour, in an international situation in which the Continuous Creativity project is plunged into the real market place, the world of technology and of the latest and most creative trends. Our guide on this voyage into fashion, design, experimentation and project development is the whimsy and originality of the Spanish fashion designer herself. The meeting will be introduced by Cristina Viganò, who heads the Continuous Creativity project and by Salvatore Amura, managing director of the Aldo Galli Fine Arts Academy of Como.

Agatha Ruiz de la Prada has been one of the most important figures in the world of fashion over the last thirty years, famous for her fun yet at times provocative style which is characterised by strong colour and great creativity. Starting out as a pop art inspired painter, Agatha Ruiz de la Prada made her debut in the fashion world at the age of just twenty-one in Madrid, gaining an immediate iconic status. With respect to the fashion that had been typical of Spanish experience up to that moment, Agatha Ruiz de la Prada’s style was nothing short of revolutionary: strictness and sobriety gave way to her vivid colour and patterns containing motifs of moons, stars, suns and hearts. Her creations amounted to authentically artistic forms of expression that thus found their way into major art galleries all over Spain. Even though Agatha had success right from the outset, her real triumph was to come when she joined forces with the great Spanish department stores of El Corte Inglés. From that point on she and her fame began to cross borders as she acquired international recognition on the catwalks and in exhibitions all over the world. She has since 1991 been expanding into the design of furniture, household interior features, accessories, complementary articles, perfumes, cell phones, stationery products and much more besides, working with the likes of Swatch, Hierba Monesal, Absolut, Audi, Air Europa and NH Hotels. In 2008 Agatha launched a new collection of gold and diamond jewellery, a line of carpets and even a range of reinforced doors. Up to now Agatha Ruiz de la Prada has distributed her products all over the world through a network of around fifty licensees. The success, the creativity and the originality of her “creations” has been confirmed by numerous international awards including the “Lorenzo il Magnifico” Career Prize at the Florence International Biennale of Contemporary Art.

The Continuous Creativity project has been organised by comON 2012 in collaboration with the Aldo Galli Fine Arts Academy in Como. The initiative sees the participation of fourth year students of the Creative Schools of Como and Varese in “The Imaginary Table” competition. The selection of students involved aimed at bringing to the fore and giving special opportunities to the most deserving students best able to express the potential and spirit of creativity of comON. The programme involves a series of encounters, open to the public, with creative individuals, designers and professionals in the field, at the end of which the young people will be called upon to design and create the compositional elements of the table that has been the object of their study (including the table itself, the tablecloth, the menu, la decorative elements and the furnishing elements). All the projects will be exhibited in October in Creativity Week.

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